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You may have seen stories about the ISF in the Wall Street Journal, NY Times, PC Magazine, Home Theater, Popular Mechanics, PC World, and Sound & Vision.
ISF is a living, breathing, ever evolving thing, made up of professionals around the globe. We are all striving for video perfection from the movie set all the way to the new HDR display in a home theater, and the technology changes that are rapidly coming to fruition must be fully understood and addressed in all aspects of picture quality. This is why ISF Level III has become so critical! |
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The true cost of these visually powerful advances is not simply the cost of new displays, it is updating infrastructure and mastering the new skills required to design, integrate, and test the HDMI signal paths that are required to bring these new features to our TV screens.
Since the release of HDMI 2.0 and the onset of 4K/HDR products and content, calibration has become secondary to successfully distributing the correct signal. Our mission at ISF is to deliver the best picture available to the end user and to match the director’s intent. It is paramount to the mission to get the complete and correct signal from the source through any repeaters in the HDMI network all the way to the display. Very few integrators have successfully taken the dive into distributing 4K with HDR because the signal exceeds the limitations of most of the current infrastructure in homes and businesses. CEDIA integrators have either put in systems with 4K and no HDR, limit the system to 1080P SDR, or they put the sources in the room with the HDR display. None of these compromises are necessary. We cover this at length to help you confidently sell and install these high bandwidth products and systems without the need for any shortcuts or compromises.
We are now seeing the second Golden Age of television. With more studios producing high-quality content, we are seeing inconsistencies between professional studio and broadcast monitors. The only way to ensure that the look of a TV show or film matches what the creators intended is to verify that all the monitors used for the project are using the same white point, and if not, calibrating all of them to the standard so they match. Current generation displays have shown us of the most dynamic, colorful, sharpest images we’ve ever seen. The best flat panels are capable of a near reference quality picture, and today’s projectors are dynamic and powerful. We are happily surprised to see TV’s and projectors at even entry and mid-level prices calibrating well and giving customers a good bang for the buck.
Coming out of ISF Level III, you will have the knowledge to teach customers about picture quality and be able to confidently explain why investing in a better TV or projector is worth it. This will all contribute to more margin and better sales, ultimately increasing the bottom line. All of this and more is covered in ISF Level III!
Since the release of HDMI 2.0 and the onset of 4K/HDR products and content, calibration has become secondary to successfully distributing the correct signal. Our mission at ISF is to deliver the best picture available to the end user and to match the director’s intent. It is paramount to the mission to get the complete and correct signal from the source through any repeaters in the HDMI network all the way to the display. Very few integrators have successfully taken the dive into distributing 4K with HDR because the signal exceeds the limitations of most of the current infrastructure in homes and businesses. CEDIA integrators have either put in systems with 4K and no HDR, limit the system to 1080P SDR, or they put the sources in the room with the HDR display. None of these compromises are necessary. We cover this at length to help you confidently sell and install these high bandwidth products and systems without the need for any shortcuts or compromises.
We are now seeing the second Golden Age of television. With more studios producing high-quality content, we are seeing inconsistencies between professional studio and broadcast monitors. The only way to ensure that the look of a TV show or film matches what the creators intended is to verify that all the monitors used for the project are using the same white point, and if not, calibrating all of them to the standard so they match. Current generation displays have shown us of the most dynamic, colorful, sharpest images we’ve ever seen. The best flat panels are capable of a near reference quality picture, and today’s projectors are dynamic and powerful. We are happily surprised to see TV’s and projectors at even entry and mid-level prices calibrating well and giving customers a good bang for the buck.
Coming out of ISF Level III, you will have the knowledge to teach customers about picture quality and be able to confidently explain why investing in a better TV or projector is worth it. This will all contribute to more margin and better sales, ultimately increasing the bottom line. All of this and more is covered in ISF Level III!
COURSE PREVIEW:
Day 1: What it takes to get 18Gbps signals through the system and to the display, a hands-on lab on fiber optic cable termination, and an in-depth discussion on the use of Matrix Switches, HDMI splitters, Cleerline SSF Fiber, HDBaseT, and more.
Day 2: Understanding the video food chain, basic video system setup and ISF calibration, white balance, color gamut, and front panel controls all with hands-on labs using meters and generators.
Day 3: HDR completely demystified, HDR calibration, advanced calibration of HDR displays, saturation sweeps, LUTs, and more with hands-on labs.
Day 2: Understanding the video food chain, basic video system setup and ISF calibration, white balance, color gamut, and front panel controls all with hands-on labs using meters and generators.
Day 3: HDR completely demystified, HDR calibration, advanced calibration of HDR displays, saturation sweeps, LUTs, and more with hands-on labs.
WHY SHOULD I ATTEND?
- Each attendee will have the opportunity to become ISF certified following successful completion of an exam
- Impacting technologies including HDBaseT, 3D and 4K are incorporated into the class
- Each attendee will gain a practical knowledge of video reproduction standards
- Gain the knowledge to teach customers about picture quality and be able to confidently explain why investing in a better TV or projector is worth it
- Each attendee will be exposed to the tools required to make correct adjustments for control, contrast, brightness, color, tint sharpness, gamma, color gamut, and white balance
- Each attendee will participate in labs to connect video sources to displays (flat panels and projectors) and to make correct adjustments using appropriate video patterns and reading from color analyzers for control, contrast, brightness, color, tint sharpness, gamma, color gamut, and white balance
- Learn about the latest advancement in CalMAN, AutoCal. AutoCal automates the tedious parts of the calibration, leaving the calibrator time to work on other tasks or consulting the customer
- Learn the latest technological advances in ultra-high definition video from industry leader Joel Silver who chairs several CEA and CEDIA committees including the Home Theater Standards Group.
- Learn about the latest standards for video reproduction including PISCR, BT 1886 and Rec. 2020
- A heavy emphasis in the course is on projection technologies (2-piece) – installation considerations, installation, setup and calibration using various tools of the trade.
- An agnostic approach to supporting technologies – sources, repeaters, connectivity, displays and projectors – learn about what is good, bad, ugly and improvable – and how to improve them
WHO SHOULD ATTEND?
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WHAT DO I EARN? (CERTIFICATION DETAILS)
- Certificate of Completion
- Listing on ISF Calibrators Website (http://www.imagingscience.com/dealers)
- 12 AVIXA CTS or CTS-I credits
- 16 CEDIA CEU credits
- 1 hour private tutor session after class to ensure test completion
- 1-Month trial license of CalMAN Ultimate ver. 5.6x calibration software
- Free copy of Argyll calibration software
- Permanent access to ISF Instructors for questions and assistance.
YOUR ISF INSTRUCTOR: JOEL SILVER
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Joel Silver accepting the 2018 CEDIA Lifetime Achievement Award
Joel Silver is the President and founder of the Imaging Science Foundation, Inc., which was incorporated in 1994 to introduce video image quality calibration services into consumer electronics. He volunteers as the chair of the CEA and CEDIA committee on Home Theater Video recommended practices. He also is the producer of the HDTV Calibration Wizard DVD. His work on advancing HDTV image quality was covered in the NY Times, the LA Times, Popular Mechanics, Wired and numerous A/V publications here and abroad. He has run research projects for the California Energy Commission documenting how video calibration produces significant energy savings, as well as consulting for high-end video, high-end audio, telemedicine, medical management, Microsoft Media Center Edition PCs and the Venture Capital and Entrepreneurship program at the W. Averill Harriman School of Management.
In the A/V industry, he has presented at CES, American Association of Medical Instrumentation, Barco BE, CEDIA Australia, EHExpo, INFOCOMM, ISE Brussels, ISE Singapore, NESDA, NSCA, Microsoft’s WINHEC, received both top five and top ten CEDIA instructor awards, and is a CE PRO top-ten-for-ten-years most influential industry leader. He has written articles for Audio Video Interiors, Forbes, Home Entertainment, Millionaire Magazine, Popular Science, Stereophile, Telemedicine Today Ultimate A/V, Video, Widescreen Review and numerous other publications.
He consults for AMD, the BBC, Barco, BenQ, Bose, CNN, Datacolor, Dolby, DVDO, DNP, Epson, Harman, Hitachi, InFocus, Integra, Intel, LG, JVC, Linn, Lissau A/S, Microsoft, Minolta, Mitsubishi, Monster Cable, NEC, NVIDIA, Panasonic, Pioneer, Pixelworks, Runco, Screen Research, Sencore, Stewart Filmscreen, Texas Instruments, Toshiba, Yamaha, Xrite and numerous other clients.
Joel Silver is a co-inventor of the patented Microsoft Media Center Calibration Wizard which is now in over 111,000,000 PCs.
In the A/V industry, he has presented at CES, American Association of Medical Instrumentation, Barco BE, CEDIA Australia, EHExpo, INFOCOMM, ISE Brussels, ISE Singapore, NESDA, NSCA, Microsoft’s WINHEC, received both top five and top ten CEDIA instructor awards, and is a CE PRO top-ten-for-ten-years most influential industry leader. He has written articles for Audio Video Interiors, Forbes, Home Entertainment, Millionaire Magazine, Popular Science, Stereophile, Telemedicine Today Ultimate A/V, Video, Widescreen Review and numerous other publications.
He consults for AMD, the BBC, Barco, BenQ, Bose, CNN, Datacolor, Dolby, DVDO, DNP, Epson, Harman, Hitachi, InFocus, Integra, Intel, LG, JVC, Linn, Lissau A/S, Microsoft, Minolta, Mitsubishi, Monster Cable, NEC, NVIDIA, Panasonic, Pioneer, Pixelworks, Runco, Screen Research, Sencore, Stewart Filmscreen, Texas Instruments, Toshiba, Yamaha, Xrite and numerous other clients.
Joel Silver is a co-inventor of the patented Microsoft Media Center Calibration Wizard which is now in over 111,000,000 PCs.
